Postúlate en Kit Empleo: kitempleo.com.co/empleo/1ata3q

Focus, Scope, & Impact:
- This role is responsible for leading the design, development, and implementation of LATAM Customer Prospection and segmentation strategies to accelerate our portfolio growth in the market and create new growth levers for the business.
- Role scope consists of 39 LATAM markets, covering 67 Bottlers operations and 4.8MM customers currently served on a weekly basis, with an average 55% NPS. This position goal is to bring +1MM net new outlets in the next 3 years.
- Lead disruptive strategy and thinking for new customers prospection with Bottlers commercial directors through artificial intelligence algorithms and external geocoding and socio-economic data to increase KOS portfolio numeric distribution, share of visibility inventory (SOVI), and market share.
- Lead disruptive strategy and thinking for new use cases of segmentation strategies with Bottlers commercial director through artificial intelligence algorithms and external data to increase the effectiveness of our commercial strategy.




- Lead development of Advanced Analytics and Artificial Intelligence approaches to map out customer & consumer needs, and propose market actions, resulting in higher market share, increased sales revenue, improved margins.

Experience
- +7 years of leadership experience in the areas of Sales, Customer, Commercial Planning & Execution, Route to Market.
- Education: Minimum Required Bachelor’s Degree; Preferred: MBA or Master in Data Science: Language:Minimum Required Fluent in English; Preffered: Fluent in English and Portuguese:
- P&L; impact and accountability from technology deployments
- Proven track record of artificial intelligence strategy design and machine learning algorithms deployment.
- Solid analytical and conceptual skills and ability to think from planning to execution and solid system commercial and brand management.
- Solid data analytics and interpretation skills - ability to understand complex data and ability to explain to Customers, Bottler

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1ata3q

📌 Senior Manager Customer Prospection and (Bogotá)
🏢 Coca Cola
📍 Bogotá