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Role Overview

Senior Manager, Global Marketing Operations is the architect and steward of Worldpanel by Numerator’s global marketing technology ecosystem and operating model. This leader defines and governs the infrastructure, data architecture, automation frameworks, and measurement standards that power scalable, revenue‑generating marketing across regions. Sitting at the intersection of marketing, sales, data, and technology, this role transforms systems into a high‑performing, insight‑driven engine aligned with commercial growth. This senior, hands‑on leadership role requires deep expertise in enterprise marketing automation, CRM integration, global governance, and performance analytics.

Key Responsibilities

General Marketing Technology Architecture

- Design, evolve, and govern the integral marketing technology ecosystem, including Marketo, Salesforce, Webflow, Conductor (SEO), Goldcast, LeanData, and related platforms.
- Define system integration strategy across marketing automation, CRM, analytics, web, and data environments to ensure interoperability and data integrity.




- Establish and maintain scalable data models, lifecycle frameworks, and automation architecture.
- Lead platform governance, access management, compliance standards, and data hygiene protocols across regions.
- Drive continuous improvement of the MarTech stack, identifying opportunities for innovation, AI application, and automation efficiency.

Marketing Automation & Campaign Architecture

- Define global campaign architecture standards, including lifecycle design, lead scoring models, segmentation logic, attribution frameworks, and automation workflows.
- Oversee complex, multi‑region campaign orchestration ensuring technical precision, scalability, and compliance.
- Establish testing methodologies (A/B, multivariate) and formal optimization frameworks.
- Ensure consistent tagging, tracking, and measurement standards across digital, email, web, and event channels.

Revenue Operations & Comme

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📌 Senior Manager, Marketing Operations (Bogotá)
🏢 Numerator
📍 Bogotá