Postúlate en Kit Empleo: kitempleo.com.co/empleo/1az9kg

Position Summary

Key Responsibilities

Lead Management & Qualification
- Monitor and manage all incoming leads from marketing campaigns, website forms, gated content, webinars, events, and digital channels on a daily basis.
- Assess lead quality against ICP criteria, behavioral signals, and engagement history; quickly determine the appropriate action (hand-off to sales, enroll in nurture, request more information, or disqualify).
- Communicate promptly and professionally with leads that require additional qualification, collecting sufficient information to make a sound disposition decision — with a strong focus on speed and prospect experience.
- Conduct research on leads, particularly for higher-value accounts, to identify key contacts and buying signals to share with sales.
- Identify trends in inbound activity (e.g., repeat visits, multiple contacts from one company) and escalate noteworthy insights to the Senior Manager, sales, and marketing.
- Maintain accurate, real-time lead records and statuses in CRM and MAT platforms.
- Meet or exceed KPIs related to lead response time,



meetings booked, and lead-to-opportunity conversion.
- Personalize outreach by vertical, persona, campaign, or intent stage to increase engagement and conversion.
- Collaborate with digital marketing to ensure lead activity and nurture stage data is accurately captured in CRM and MAT systems.

Process Adherence & Feedback
- Follow established qualification processes, outreach templates, and escalation parameters; contribute suggestions for improving efficiency and prospect experience.
- Provide regular feedback to marketing and the Senior Manager on lead quality, asset performance, and messaging observations from direct outreach.
- Support the development and documentation of new outreach templates and qualification workflows.

Requirements:
- At least 1-2 years of experience qualifying and nurturing inbound leads in a B2B environment.
- Experience managing contacts in CRM systems (Salesfo

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1az9kg

📌 Lead Qualification Manager (Medellín)
🏢 TransPerfect
📍 Medellín