Postúlate en Kit Empleo: kitempleo.com.co/empleo/1az9lt

Position Summary:
TransPerfect is seeking a technically rigorous and analytically driven Marketing Technologist to own the global tracking infrastructure that powers our marketing engine. This role is primarily focused on Google Tag Manager (GTM) implementation, GA4 configuration, and conversion tracking — complemented by hands-on Google Search Console analysis to inform and validate organic search performance. You will ensure accurate, privacy-compliant measurement across all digital touchpoints worldwide, and maintain the technical bridge between marketing activity, web analytics, and CRM performance.

Position Responsibilities:
Tagging & Tracking Implementation (~85%)
- This is the primary function of the role. You will own the full lifecycle of tag implementation and analytics configuration across TransPerfect's integral web properties.
- Own end-to-end tag implementation through Google Tag Manager (GTM), including custom HTML tags, triggers, variables, and data layer architecture across all global websites and landing pages.




- Implement tracking via GTM and through hard-coded website tags where required, collaborating with web development teams on CMS environments including Drupal, WordPress, React, and Vue.
- Configure and maintain GA4 properties, events, conversions, custom dimensions/metrics, and cross-domain tracking to ensure robust and accurate measurement.
- Implement and manage enhanced conversions for GA4 and Google Ads, including hashed data matching and first-party data strategies.
- Own and define data layer specifications in partnership with web and engineering teams, ensuring consistent implementation across all digital touchpoints.
- Troubleshoot and diagnose tracking issues in collaboration with development, IT, and regional marketing teams; maintain ongoing tag audit cadence.
- Implement offline conversion tracking to sync CRM lead and opportunity data (Salesforce/Pardot) back into Google Ads, GA4, and related platforms.
- Create and manage CRM-b

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1az9lt

📌 Marketing Technologist (Medellín)
🏢 TransPerfect
📍 Medellín