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The Impact of a Principal Strategist – Invoice to Pay at Coupa

The Principal Strategist – Invoice to Pay, Treasury & Working Capital is a senior, customer‑facing finance expert who serves as a trusted advisor to executive finance leaders and a strategic force multiplier for Coupa's go‑to‑market organization.

Executive Advisory & Deal Shaping

- Act as a peer‑level advisor to CFOs, Controllers, Treasurers, Heads of Shared Services, and Finance Transformation leaders.
- Participate in executive discovery conversations to uncover financial, operational, and risk‑related priorities tied to AP, payments, liquidity, and cash management.
- Shape and influence complex, finance‑led buying decisions by connecting Coupa's capabilities to measurable financial outcomes.

Pipeline Generation & Acceleration

- Partner with Account Executives to identify high‑propensity accounts and finance‑led entry points that unlock new pipeline.
- Support territory and account planning by defining where Invoice to Pay, Treasury, and Working Capital narratives can drive differentiation and urgency.
- Actively engage in priority deals to accelerate velocity, improve win rates, and increase deal size through value‑based positioning.

Value Narrative & Business Case Leadership

- Translate operational improvements into CFO‑level KPIs, including cash flow, working capital efficiency, risk reduction, and cost‑to‑serve.
- Support the creation and validation of executive‑ready business cases addressing:
- Invoice automation and cost‑to‑process reduction
- Payment accuracy, controls, and fraud mitigation




- Working capital optimization and liquidity improvement
- Governance, audit readiness, and compliance

- Challenge assumptions and guide customers toward fact‑based, defensible investment decisions.

Knowledge Expansion & Enablement

- Elevate finance domain fluency across Industry & Value Advisors, Solution Advisors, and Sales through:
- Best‑practice frameworks and reference architectures
- Benchmarks, value assumptions, and financial models
- Deal playbooks and executive messaging
- Serve as a thought partner to internal teams, helping mature Coupa's finance‑led value motion globally.

Coupa Solutions Focus Areas

- Coupa Invoice – Invoice intake automation, matching, exception management, controls, and scalability
- Coupa Pay – Centralized payments, virtual cards, payment controls, early pay programs, and supplier financing
- Coupa Treasury – Cash visibility, forecasting, liquidity management, intercompany netting, and financial governance
- Coupa Working Capital – Dynamic discounting, payment‑term optimization, and cash acceleration
- Coupa Procure (Finance Outcomes) – PO compliance, upstream data quality, and controls that enable AP and treasury excellence

What You Will Bring to Coupa

- 15+ years of experience in finance transformation, treasury,



shared services, management consulting, or senior practitioner roles.
- Deep hands‑on or advisory experience across Invoice to Pay, payments, treasury operations, and working capital management.
- Proven success engaging and influencing CFO, Controller, and Treasury leadership in complex enterprise environments.
- Experience supporting or shaping SaaS, value selling, pre‑sales, or commercial advisory motions is strongly preferred.
- Exposure to integral, multi‑entity, or shared services operating models.
- Expert‑level understanding of AP, payments, treasury, and working capital mechanics.
- Strong command of finance and AP KPIs (e.g., cost per invoice, touchless rate, exception rate, cycle time, DPO, cash forecasting accuracy).
- Ability to connect operational finance improvements to enterprise financial performance and shareholder value.
- Executive presence with the confidence to challenge perspectives and guide strategic conversations.
- Strong analytical capability to build, explain, and defend value models under executive scrutiny.
- Exceptional storytelling skills grounded in real‑world transformation experience.
- Comfort operating in ambiguity with incomplete or imperfect data.

Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.

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📌 Principal Strategist, Invoice To Pay (Colombia)
🏢 Coupa
📍 Colombia