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Coupa makes margins multiply through its community‑generated AI and industry‑leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

- Pioneering Technology: At Coupa, we’re at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
- Collaborative Culture: We value collaboration and teamwork, driven by transparency, openness, and a shared commitment to excellence.
- General Impact: Join a company where your work has a integral, measurable impact on our clients, the business, and each other.

Role Overview

We are looking for a proactive and dynamic individual who thrives in a fast‑paced environment and helps us deliver growth in the Japan region. As the Japan Field Marketing Manager, you will be a driving force behind our regional marketing efforts.

What You’ll Do

- Strategy & Planning: Develop and execute strategic field marketing plans for the Japan region.
- Collaborate with APAC marketing managers to ensure all efforts align with broader GTM strategies and campaigns.
- Partner with the sales and alliance team to create targeted campaigns that generate new pipeline and accelerate existing pipeline.
- Event Management & Lead Generation: Plan and host online and in‑person events to create new sales opportunities and strengthen customer relationships.




- Organize and execute corporate events such as "Inspire World Tour Tokyo" with the goal of attracting over 1,000 registrants.
- Focus on corporate events and lead generation to build and maintain the sales pipeline.
- Engage and support the existing customer base through community‑building activities to foster growth and loyalty.
- Align cross‑functionally with Product, Digital, and Content Marketing on the go‑to‑market strategy for your region.

What You Will Bring

- Minimum 3‑5 years of experience as a Regional Marketing Manager.
- Experience with organizing local and regional events in Japan.
- Proficient in Salesforce and marketing automation tools (preferably Marketo).
- Fluent Japanese with strong business‑level English written and verbal communication skills.
- Great interpersonal and communication skills.
- Confidence on a tradeshow booth to assist in our product pitch.
- High degree of initiative and organization to drive projects to completion; able to multi‑task without losing sight of the highest priority items.
- A well‑rounded, modern marketer who is self‑motivated and unafraid to take action.
- Strong communication and creative thinking skills.
- Critical thinking and problem‑solving skills.
- Team player.
- Good time‑management skills.

EEO Statement

Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.

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📌 Sr. Field Marketing Manager (Colombia)
🏢 Coupa
📍 Colombia