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Sr. Manager DPC Partner Development, LAM

Purpose & Overall Relevance for the Organization

- This role leads the Digital Product Catalog, Publication and Customer Experience function for the Wholesale 1P and Digital Marketplace 3P businesses across Latin America, with end-to-end accountability for how adidas products reach consumers on partner platforms.
- As the senior owner of the operation, the Sr. Manager defines the multi-year operating model, technology roadmap, and CX standards that enable the LAM Digital Partner Commerce (DPC) strategy, and is the executive counterpart for partners, integrators, and senior leadership on all catalog, publication, pricing and digital shelf topics.
- The role is responsible for translating commercial ambition into a scalable, automated and data-driven operation, ensuring on-time launches, flawless product representation, and a best-in-class digital experience across more than a dozen marketplaces and partner platforms.
- The Sr. Manager directly leads a cross-functional team and governs an external cataloging agency, acting as the single point of accountability for operational performance, risk management, and continuous transformation of the function.

Responsibilities

- Setup strategy and drive consumer experience partnership with ekams and .com to drive sellout and have the best representation of our brand on our partner’s website.
- Create a framework on how to effectively play with Retail Media across the digital ecosystem in partnership with Countries, brand and .com retail media experts (win the funnel). Align with Market Brand Activation to ensure best digital marketing spend (MWB & SWB) across the market digital platforms and performance marketing effectiveness.
- Define and own the multi-year roadmap for LAM DPC Catalog, Publication and CX operations, aligning capacity, technology investments and partner expansion with the broader LAM Wholesale and Digital Partner Commerce strategy.
- Translate commercial priorities (seasonal launches, new partner onboarding,



marketplace expansion, brand campaigns) into a structured operating plan with clear capacity, milestones, dependencies and risk mitigations.
- Set the annual and quarterly operating plan, including headcount strategy, agency scope, automation investments and KPI targets; present and defend the plan with senior leadership during business reviews and budget cycles.
- Anticipate operational implications of strategic decisions (new partners, new categories, pricing models, 3P scaling) and proactively shape the operating model to absorb them without compromising CX or speed-to-market.

Additional Responsibilities

Prepare, manage and monitor the scaling of Integral Digital Partner Development solutions across market accounts aiming to improve adidas digital business performance, including:

- Prioritize accounts for solution implementation.
- Give implementation guidance to the account team in collaboration with Global DPC Partner Development.
- Continuously monitor implementation progress and results and remove potential roadblocks.
- Ensure sufficient level of localization to secure success in the local market environment.
- Drive implementation with prioritized market accounts and support scaling across other accounts through cluster DPC leads (based on market set‑up) and account leads.
- Responsible for managing, aggregating and inputting content and initiative needs for market accounts to Global DPC partner development teams.

Serve as the market single point of contact to local Digital account execution teams in partnership with Cluster Leads (based on market set‑up), providing guidelines,



directions and support regarding Digital Partner Development initiatives.

Collect and share key learnings and best practices across accounts to achieve continuous improvement of all initiatives.

Prepare reporting on progress, results and improvement areas of Digital Partner Development initiatives for Market DPC Lead, Global DPC Partner Development and other senior stakeholders.

Build a strong internal and external network including key industry players to further advance adidas digital commerce knowledge and promote the work of DPC within the Market organization.

Key Relationships

- Global DPC Partner Development
- Market Sales Development
- Market Account Management
- Market Brand Activation
- Market Sales Finance

Knowledge, Skills and Abilities

- University degree in the field of Business or equivalent.
- 5+ years of professional experience.
- Extensive experience in the e-commerce field (e.g., Digital merchandising, Digital consumer experience, and/or Digital Marketing).
- Knowledge of local e-commerce landscape.
- Experience in leading and managing projects involving diverse sets of stakeholders.
- Experience in leading a team is a plus.
- Very good communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely.
- Ability to convince and motivate people on different seniority levels and communicate change.
- Very good project management skills, including the ability to lead several projects simultaneously.
- Experience in digital project management and agile execution methods is a plus.
- Proficient in MS Office.
- Fluent English, both verbally and written.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an equal‑opportunity employer.

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📌 Sr Manager Marketplace CX (Colombia)
🏢 Adidas
📍 Colombia