Postúlate en Kit Empleo: kitempleo.com.co/empleo/1azq3s

At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh first and sell second. Our mothers don’t always approve of what we do, but the millions of people we’ve entertained over the years do.

This is a high-impact individual contributor role for someone who thrives in fast-paced DTC environments, loves digging into data, and knows how to bring ideas to life with precision and speed.

What You’ll Do:
- Develop segmentation, flows, and automation strategies to improve retention and drive revenue
Partner with Creative to brief, review, and refine messaging that aligns with our voice and goals
Implement A/B tests and performance enhancements to boost open rates, CTOR, and conversions Ensure deliverability, compliance, and legal adherence for both channels

Retention Strategy & Project Management
- Manage a robust campaign calendar, coordinating with Merch, Creative, and Digital Product teams
- Help execute and project manage homepage updates, lifecycle experiments, and new retention channel tests




Maintain strong relationships with external vendors (e.g. ESPs, SMS partners, freelancers)
Identify customer lifecycle gaps and propose solutions rooted in data

Data & Reporting
- Analyze channel performance and provide actionable insights to optimize campaign effectiveness

Cross-Functional Collaboration
- Work closely with Creative (copy/design) to deliver on-brand, high-converting messaging
- Collaborate with Merch and Digital Product to ensure alignment across product pushes and onsite experience

Bring a customer-first mindset to cross-team conversations, advocating for relevance and clarity in every touchpoint

Requirements:
- Proven in-house experience at one or more high-growth DTC brands (retail, apparel, CPG preferred)
- Expert in Klaviyo and comfortable working with tools like Shopify, Wunderkind, and Google Analytics
- Analytical and resourceful — you can interpret data, build a brief, and ship improvements without hand-h

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1azq3s

📌 Retention & Lifecycle Marketing Associate - Remote C (Bogotá)
🏢 Shinesty
📍 Bogotá