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No Relocation Assistance Offered
Job Number #167762 - Cali, Valle del Cauca, Colombia

Who We Are

Colgate-Palmolive Company is a integral consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Job Summary

The Digital Content & Creative Lead is responsible for driving the creation and implementation of engaging digital content, blending traditional creative excellence with cutting-edge AI-driven optimization strategies. This role leads the Content LAB team, overseeing both established creative projects (40% workload)



and the strategic integration and execution of AI-powered content optimization for Product Detail Pages (PDPs) (60% workload). The lead will ensure all content adheres to digital industry standards, best practices, and company brand guidelines, while fostering innovation and efficiency across all digital channels.

Responsibilities/Accountabilities
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Strategic Thinking & Project Management: Provide strategic direction and project management to solve complex communication challenges, balancing traditional creative demands with AI-driven content initiatives.AI-Driven Content Optimization Leadership (60% workload):
- Lead the development and implementation of AI-powered content creation for Product Detail Pages (PDPs), focusing on optimizing copy and imagery for enhanced visibility and conversion. Drive the measurement and analysis of AI-optimized content performance using tools like Profitero and Vizit, translating insights into actionable strategies

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📌 Digital Content (Cali)
🏢 Colgate-Palmolive
📍 Cali