Postúlate en Kit Empleo: kitempleo.com.co/empleo/1azr4e

About PayJoy

PayJoy is a mission-first financial service provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. We lend through our patented technology that turns a smartphone into digital collateral, and our cutting-edge machine learning, data science, and anti-fraud AI allow us to offer the lowest cost and qualify the most customers in the industry. As of 2025 we have brought billions of dollars in credit to 15 million customers, doubling in the last two years while remaining strongly profitable and sustainable for the long term.

This role

The Credit Card and Credit Line GTM Lead will be responsible for driving the growth, adoption, and performance of our credit card and credit line products in the Colombian market. Acting as a critical bridge between the global product teams and the local GTM operations, this person will design and execute initiatives to boost customer engagement, activate new cardholders, and ensure seamless integration of both financial products across our commercial and distribution ecosystem.





Key Responsibilities:
- Serve as the key liaison between the integral Credit Line and Credit Card product teams and the Colombia GTM team, ensuring local execution aligns with global objectives.
- Design and execute GTM strategies to increase credit card activation and usage, particularly by cross-selling to customers acquiring phone finance products.
- Drive mutual reinforcement between the Phone Finance and Credit Card businesses, identifying opportunities for bundling, upselling, and joint campaigns.
- Maximize the use of our national distribution network to increase credit card issuance and activation.
- Manage relationships with existing commercial partners and acquirers related to the credit card business, ensuring alignment and performance.
- Track and drive key performance indicators (KPIs) for the credit card product, ensuring achievement of growth, activation, and usage targets in

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1azr4e

📌 Credit Card and Credit Line Gtm Lead (Bogotá)
🏢 PayJoy
📍 Bogotá