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Overview
We are seeking an experienced and strategic Adobe Journey Optimizer Architect (AJO) to lead the design, implementation, and optimization of customer journey orchestration using Adobe Journey Optimizer (AJO) . This role sits at the intersection of marketing automation, data architecture, and real‑time personalization, and is idóneo for professionals who thrive in a cross‑functional, data‑driven environment.
Responsibilities
Journey Architecture & Strategy
- Design and own the end‑to‑end customer journey strategy leveraging Adobe Journey Optimizer.
- Define cross‑channel activation frameworks (email, push, in‑app, web) based on behavioral triggers and business objectives.
- Lead discovery and roadmap planning for journey use cases, working closely with marketing, CRM, and product teams.

Adobe Platform Expertise
- Architect scalable AJO solutions fully integrated with Adobe Experience Platform (AEP), Real‑Time CDP, and Customer Journey Analytics (CJA).
- Oversee data ingestion, identity resolution, and segment activation flows to enable real‑time targeting.




- Ensure governance, performance, and reusability of AJO assets (journeys, offers, decision rules).

Leadership & Collaboration
- Partner with enterprise architects, data engineers, and campaign managers to ensure alignment with platform capabilities.
- Act as SME for AJO best practices, optimization opportunities, and testing strategies (A/B, holdouts, etc.).

Optimization & Innovation
- Monitor journey performance and identify areas for improvement using CJA and other analytics tools.
- Champion experimentation and personalization through dynamic decisioning and real‑time content.
- Stay up to date with Adobe product updates and MarTech trends to drive innovation and scalability.

Qualifications
Your Skills and Experience
- 5+ years of experience in MarTech, CRM, or digital marketing roles with a focus on journey orchestration.
- 3+ years of hands‑on experience with Adobe Journey Optimizer (AJO) .
- Stron

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📌 Senior Adobe Journey Optimizer Martech Strategy (Bogotá)
🏢 Publicisgroupe
📍 Bogotá