Postúlate en Kit Empleo: kitempleo.com.co/empleo/1b0089

Description
Creative Strategist
Location: Remote (Must be aligned with PST)
Reports to: VP Demand

About the Client
Formulation Factory is a fast-growing D2C supplements company operating in a highly competitive, performance-driven category. The brand is built on scientific integrity, customer truth, and disciplined experimentation—scaling through a sophisticated paid media engine across Meta, TikTok, Amazon, Google, and emerging platforms.
The company operates with a strong bias toward data, speed, and systems. Creative is treated as a growth lever, not an aesthetic exercise, and decisions are grounded in performance, research, and validated customer insights.

About the Role
The Creative Strategist is the intelligence engine behind Formulation Factory’s D2C advertising creative pipeline. This role owns the synthesis of market trends, customer insights, and ad performance data to generate high-impact angles, hooks, and creative briefs that fuel scalable, converting creatives across platforms.
This is a strategic operator role—not a designer or executor.



The Creative Strategist bridges external market signals, internal customer truths, and real-time performance feedback to continuously refine the creative system and directly impact revenue growth.

How Success Looks Like for This Role
In the first year, success is defined by measurable improvements in creative effectiveness, velocity, and decision-making quality, including:
- A consistently full creative pipeline of high-quality, performance-aligned briefs.
- Meaningful improvement in paid media efficiency (e.g., +20% uplift in average ROAS from iterated creatives).
- Clear, repeatable feedback loops with media buyers, with 100% of ads categorized and learned from.
- Market and customer insights that unlock new winning angles and inform product or positioning decisions.
- Platform-specific trend insights actively shaping demand strategy.
- Scalable systems built for research, insight management, and creative iterati

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1b0089

📌 Creative Strategist (Colombia)
🏢 Importante grupo
📍 Colombia