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Job Title: SEO Specialist
Company: Empresa confidencial
Location: Remote (general)
Employment Type: Full-time

About Us

Empresa confidencial is a dynamic and rapidly expanding e-commerce company that specializes in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. We pride ourselves on offering high-quality products alongside exceptional customer service to ensure that every coffee aficionado can enjoy the perfect cup.

Job Description

Were looking for an experienced and analytical SEO Specialist to take ownership of our organic growth strategy. You will be responsible for increasing Pro Coffee Gears visibility in search engines, driving qualified organic traffic, and improving the user experience across our content and product pages. This role requires deep SEO expertise, a passion for performance-driven content, and a collaborative mindset.

Responsibilities

SEO Strategy & Execution
- Develop and execute a comprehensive SEO strategy to drive organic traffic, improve rankings, and increase conversions.




- Conduct keyword research to identify high-impact opportunities and gaps across our product and content categories.
- Optimize on-page SEO, including site structure, metadata, internal linking, and content enhancements.
- Own technical SEO efforts in collaboration with engineering to improve site speed, crawlability, indexation, and structured data implementation.

Link Building & Off-Page SEO
- Develop and lead a scalable link-building strategy to grow domain authority and rankings for competitive keywords.
- Identify and build relationships with relevant websites, bloggers, publishers, and industry partners for guest posting, mentions, and backlinks.
- Leverage digital PR tactics, product-led content, and partnership outreach to acquire high-quality, white-hat backlinks.
- Track and report on backlink profile health and link acquisition performance.

Content Optimization & Collaboration
- Partner with the content team to ensure SEO be

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1b012l

📌 SEO Specialist (Bogotá)
🏢 Empresa reconocida
📍 Bogotá