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About Empresa confidencial
At Empresa confidencial, we connect exceptional talents with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.
Role Type: Full-time
Engagement: Independent Contractor
Job Summary
We are seeking an experienced Senior Media Buyer with a strong background in the pharmaceutical and healthcare industries to lead paid media strategy, campaign execution, and performance optimization across multiple digital advertising channels. The ideal candidate has deep expertise in managing compliant healthcare advertising campaigns, scaling paid acquisition efforts, and driving measurable ROI while navigating industry regulations.
This role is idóneo for a highly analytical and results-driven media buying professional with hands-on experience across Meta Ads, Google Ads, LinkedIn Ads,



programmatic platforms, and healthcare-focused advertising strategies.
Key Responsibilities
Plan, launch, and optimize paid media campaigns across Meta, Google, LinkedIn, and programmatic platforms.
Manage healthcare and pharmaceutical advertising campaigns while ensuring compliance with industry regulations and platform policies.
Develop audience targeting and acquisition strategies for patients, healthcare professionals, and healthcare organizations.
Monitor campaign performance, analyze KPIs, and optimize for ROAS, lead generation, and conversion growth.
Conduct A/B testing across creatives, messaging, audiences, and landing pages.
Manage advertising budgets and scale campaigns based on performance insights.
Collaborate with creative and marketing teams to develop high-performing healthcare-focused campaigns.
Prepare performance reports and provide strategic recommendations to stakeholders.
4+ years of experience in

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📌 Senior Media Buyer (Colombia)
🏢 Empresa líder
📍 Colombia