Postúlate en Kit Empleo: kitempleo.com.co/empleo/1b1k17

This roleThis position is responsible for leading the global website strategy and ensuring creative, content, and brand consistency across all markets.
It manages the global web content calendar, collaborates closely with regional marketing and creative teams, and oversees external agencies to ensure high-quality execution and alignment with brand objectives.Key responsibilitiesDefine and manage the integral website content to support brand, campaign, and product goals.Oversee content updates, launches, and optimizations across global and local web pages.Ensure SEO/AEO/GEO best practices and user experience (UX) principles are applied globally.Partner with creative and brand teams to maintain a cohesive look and tone of voice across all digital touchpoints.Provide brand and creative guidelines to regional teams and agencies.Collaborate with local marketing teams to adapt and localize general campaigns for regional websites.Act as the main liaison between general and regional web managers to ensure alignment on priorities, content launches, and performance goals.Gather insights and feedback from local markets to inform global web strategy.Manage relationships with digital and creative agencies, including web developers, UX/UI designers, and content partners.Define project briefs, timelines, and deliverables for agency‐led website initiatives.Monitor performance and quality of agency output against agreed KPIs.Work with analytics teams to track website KPIs, including traffic, engagement, and conversion rates.QualificationsBachelor's degree in Marketing, Communications, Digital Media, or related field.5+ years of experience in web content management, digital marketing,



or global brand management.Strong understanding of CMS platforms (e.g., WordPress, AEM, Contentful).
Experience working with creative and digital agencies.Excellent project management and cross‐functional communication skills.Fluency in English; additional languages are a plus.Global or regional experience (multi‐market coordination) strongly preferred.Strategic thinker with a creative eye and operational discipline.Strong collaborator who can balance global brand standards with local market needs.Hands‐on experience with Webflow or similar web design platforms.Advanced understanding of HTML and CSS for content editing or QA.Familiarity with SQL and data analytics for performance reporting.Exposure to A/B testing and personalization tools.BenefitsLocal benefits depending on the country of hire.Company‐funded health insurance for employee and immediate family.Company‐funded employee life and disability insurance.Paid vacation days, unlimited sick leave.
$2,000 USD annual co‐working travel perk.
$2,000 USD annual professional development perk.Phone finance, headphone benefit, home office equipment allowance and wellness perks.Catered lunches.PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds.
We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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Postúlate en Kit Empleo: kitempleo.com.co/empleo/1b1k17

📌 Web Manager (Bogotá)
🏢 PayJoy
📍 Bogotá