Postúlate en Kit Empleo: kitempleo.com.co/empleo/1b1upg

About the job
Qargo Coffee | Italy's Finest Coffee & Pastries | The Future of Coffee
About Qargo Coffee
Qargo Coffee is a premium, design-driven coffee franchise built on two core pillars: delivering Italy's finest coffee and pastries, and redefining the future of coffee retail.
We are not building traditional coffee shops.
We are building high-performance, experience-driven environments centered on speed, quality, and exceptional customer experience.
As we scale across multiple states, our growth is powered by performance marketing, strong brand positioning, and highly systemized operations.
Position Overview
We are seeking a Paid Media Marketing Analyst to lead, optimize, and scale our paid advertising efforts across multiple markets.
This role goes beyond campaign execution.
You will be responsible for translating ad spend into measurable business growth, connecting marketing performance to real store revenue, and building scalable systems that improve efficiency and ROI.
Key Responsibilities
Paid Media Management
Plan, launch, and manage campaigns across:
Meta Platforms (Facebook & Instagram)
Google Ads (Search, Display, YouTube)
TikTok Ads (as applicable)
Manage and allocate budgets across multiple locations and campaigns
Performance Optimization
Monitor and optimize key metrics, including:
Cost per Lead (CPL)
Cost per Acquisition (CPA)
Click-Through Rate (CTR)
Conversion Rate
Continuously improve performance through structured testing of:
Creative assets
Audience targeting
Offers
Landing pages
Data & Analytics
Analyze campaign performance and translate data into actionable insights
Track full-funnel performance: Ad → Lead → Store Visit → Purchase
Develop and maintain reporting dashboards for leadership, marketing, and sales teams
Lead Generation & Sales Alignment
Optimize campaigns focused on franchise lead generation




Collaborate with the sales team to improve:
Lead quality
Conversion rates
Ensure alignment with CRM systems (e.g., Zoho CRM)
Store-Level Marketing Support
Execute localized campaigns for:
New store openings
Underperforming locations
Promotions and events
Adjust targeting based on demographics, local behavior, and store performance data
Attribution & Tracking
Ensure proper implementation of:
Pixels
Conversion tracking
Event tracking
I-mprove attribution models to better measure ROI
Testing & Scaling Systems
Build and execute structured testing frameworks (A/B testing, creative iteration)
Identify high-performing campaigns and scale them across markets
Qualifications
3–6+ years of experience in paid media or performance marketing
Proven experience managing campaigns on:
Meta Ads
Google Ads
Strong analytical skills with the ability to interpret and act on data
Experience working with CRM systems (Zoho CRM or similar preferred)
Experience in multi-location or franchise marketing is a plus
Solid understanding of customer acquisition funnels and conversion optimization
What We're Looking For
Data-driven decision-maker who prioritizes measurable results
Strong problem solver with the ability to identify inefficiencies quickly
Clear understanding of how marketing impacts revenue
Ability to manage multiple campaigns across different markets
Highly organized and detail-oriented
Proactive mindset — brings solutions, not just reports
What This Role Is Not
A basic social media or "boost post" role
A content-only position
A passive reporting function
What This Role Is
A performance driver
A growth operator
A data-driven marketer focused on revenue impact
What We Offer
Opportunity to help scale a national premium brand
Direct impact on company growth and revenue
High-ownership role with strong leadership visibility
Fast-paced, performance-driven environment
#J-*****-Ljbffr

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1b1upg

📌 Paid Media Analyst (Bogotá)
🏢 Qargocoffee
📍 Bogotá