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Senior Martech (Marketing Technology)Bogotá, ColombiaRequired languages: Spanish and EnglishROLE CONTEXT: STRATEGICAVACOM is simultaneously building its digital presence across 4 markets: Colombia, Spain, USA, and China.
The Senior Martech is not a campaign executor; they are the architect of the company's digital growth engine.
This person connects commercial strategy with marketing technology, ensures every peso invested in paid media is traceable, and turns user data into business decisions.This role works directly with the CDTO.
It has full ownership of the marketing technology stack: CRM, automation, campaign analytics, technical SEO, and paid media management.PURPOSE OF THE ROLEDesign and execute AVACOM's digital marketing strategy across 4 markets, operating the full Martech stack: CRM, Google Ads and Meta Ads campaigns, organic SEO, email marketing automation, advanced analytics, and remarketing.
This role ensures digital traffic converts into qualified leads, leads convert into customers,



and every marketing investment is measurable with real data.MAIN RESPONSIBILITIESDigital Campaign Strategy and OperationsPlan, execute, and optimize Google Ads campaigns (Search, Shopping, Display, YouTube) across 4 markets with assigned budget.Manage Meta Ads campaigns (Facebook and Instagram) focused on awareness, consideration, and conversion per market.Design and execute remarketing and programmatic display strategy to reconvert visitors.Coordinate tech influencer campaigns and affiliate programs in active markets.Continuously monitor and optimize ROAS, CAC, and LTV by channel, campaign, and market.SEO and Organic PresenceDefine and execute the organic SEO strategy for all 4 websites (Colombia, Spain, USA, China): keywords, content architecture, and link building.Coordinate with the development team on technical SEO fixes: meta tags, schema markup, Core Web Vitals, indexing, and page speed.Monitor organic ranking with SEMrush.
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📌 Senior Martech (Bogotá)
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📍 Bogotá