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Reporting to the Marketing Manager, the Brand Manager's mission is to lead an integrated marketing approach to drive brand consideration and conversion aligned with integral and/or regional brand strategy.The position will be responsible for setting the SBU brand marketing strategies for Colombia by synthesizing market, consumer, product, and competitive inputs to drive the highest possible revenue for the business.
In addition, this role will be responsible for product positioning to targeted consumers, pricing strategy, BU/category analysis, sales messaging development, competitive analysis, and product differentiation among others.
This role works with cross‐functional teams including Brand, Digital, Sales, eCommerce, Supply Chain, Finance and collaborates with the regional strategic business units in order to drive strategies locally.Key ResponsibilitiesLead the development, planning and execution of integrated brand marketing strategy and deliver annual and quarterly marketing plans.Bring new thinking and strategies to life by influencing and working effectively with regional teams to ensure alignment of the SBU strategy, and getting requirements delivered.Accountable for translating the SBU strategy into actionable and comprehensive go‐to‐market plans to deliver SBU growth in Colombia.Lead your brand's IBP together with the Demand and Supply team.Lead team to execute go‐to‐market plans.Lead team to execute new product launch campaigns (communication strategy, asset creation, packaging development, media planning & execution).




Effectively use market and end‐user insight to influence GTM plans.Responsible for monitoring and managing the budget for the brand.Continuously evolve and understand the local and regional competitive landscape.Collaborate easily in a matrixed organization; bring together cross‐functional working relationships across regional brand management, digital marketing, insights, packaging, content creation, product marketing, commercial and eCommerce; leverage strengths of the group while holding it accountable for seamless execution that defies silos and translates to local market and teams.Manage and develop internal talent within the marketing organization to drive their career growth.Define "Big Rocks" that will drive sales and profitability growth and achieve target market share gains across Power Tools, Hand Tools & Accessories as well as Outdoor.Actively engage with Sales team as well as General Manager to ensure successful execution of all SBU Brand strategies.Collaborate with regional marketing team and local teams to develop innovation roadmaps.Ensure successful product roadmap including integrated product and marketing mix based to generate immediate demand on end user.Drive and oversee product positioning and messaging ensuring success through differentiation, generating value for the brand, creating a competitive edge, and aligning product roadmaps to meet consumer needs.Lead all activities that involve quantifying and segmenting the market opportunity based on patterns of unmet needs, understanding how we compare versus the competition, value streams of our brands, etc.Gain deep understanding of the market, consumer, competitors, and distribution channels to support strategy generation and decision making to deliver business results.Work with brand, digital, sales, marketing, eCommerce, and commercial teams to maximize strengths of an omni‐channel strategy that raises awareness for our new products, strategic initiatives, and brands in the market.QualificationsBachelor's degree in any discipline; Postgraduate studies related to Role preferred.Experience working in a company with integral, regional and local marketing departments.5+ years of experience in brand marketing including digital marketing and omnichannel execution.5+ years experience with marketing innovation in a SKU‐intensive brand and multiple launches throughout the year.Advanced English proficiency.Commercial profile, sales experience is a plus.CompetencesBusiness AcumenSense of urgencyCustomer FocusCommunication, negotiation and networkingCollaborationResults OrientationCommercial and numerical proficiencyWe Don't Just Build The World, We Build Innovative Technology Too.
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Postúlate en Kit Empleo: kitempleo.com.co/empleo/1b1y6n

📌 Brand Manager (Bogotá)
🏢 Black & Decker de Colombia
📍 Bogotá