Organic Marketing Specialist (Bogotá)

Organic Marketing Specialist (Bogotá)

30 may
|
Empresa líder
|
Bogotá

30 may

Empresa líder

Bogotá

Your primary mission is to ensure Empresa confidencial is the #1 choice in every physical market we serve.
You will lead our Local SEO and Google Business Profile (GMB) strategy to dominate the "Map Pack," while using a sophisticated AI-augmented content engine to capture and nurture leads.
You don't just want us to rank; you want us to be the most reviewed, most engaged, and most visible local supplier, converting that local trust into revenue via automated Email & SMS funnels.Duties and ResponsibilitiesP&L; & Funnel Optimization: You are responsible for the entire organic revenue funnel.
For example, for SEO, you don't just track rankings; you manage the progression from Ranking → Traffic → Clicks → Conversions → Revenue.
You must demonstrate a P&L; mindset, treating organic growth as a high-ROI financial engine where every piece of content is measured by its contribution to the bottom line.GMB/Local Search Mastery: Own and optimize all Google Business Profiles.
This is your primary KPI.
You will manage location audits, high-frequency GMB posting, photo/video updates,



and Review Management to ensure we maintain a 4.8+ star reputation and maximum visibility in the "Map Pack."Local Intent SEO & AEO: Rank for "Lumber near me" and specialized product queries.
Use Answer Engine Optimization (AEO) to ensure AI search tools (Perplexity, ChatGPT) recommend our specific locations to local builders.AI-Augmented Content Engine: Leverage Gemini and Claude to ideate and scale local-specific content.
You will "prompt engineer" AI to write localized GMB updates, neighborhood-specific blogs, and Pinterest captions that resonate with regional architectural styles.Omnichannel Retention (Email & SMS): Manage the "Lead-to-Cash" journey.
Email: Use for contractor education, project showcases, and weekly price lists.
SMS: Use for urgent local alerts, quote readiness notifications, and "flash" inventory drops at specific locations.Digital PR & Local Citations: Build brand authority by
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📌 Organic Marketing Specialist (Bogotá)
🏢 Empresa líder
📍 Bogotá

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