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OverviewWe are seeking an experienced and strategic Adobe Journey Optimizer Architect (AJO) to lead the design, implementation, and optimization of customer journey orchestration using Adobe Journey Optimizer (AJO) .
This role sits at the intersection of marketing automation, data architecture, and real‐time personalization, and is idóneo for professionals who thrive in a cross‐functional, data‐driven environment.ResponsibilitiesJourney Architecture & StrategyDesign and own the end‐to‐end customer journey strategy leveraging Adobe Journey Optimizer.Define cross‐channel activation frameworks (email, push, in‐app, web) based on behavioral triggers and business objectives.Lead discovery and roadmap planning for journey use cases, working closely with marketing, CRM, and product teams.Adobe Platform ExpertiseArchitect scalable AJO solutions fully integrated with Adobe Experience Platform (AEP), Real‐Time CDP, and Customer Journey Analytics (CJA).
Oversee data ingestion, identity resolution,



and segment activation flows to enable real‐time targeting.Ensure governance, performance, and reusability of AJO assets (journeys, offers, decision rules).
Leadership & CollaborationPartner with enterprise architects, data engineers, and campaign managers to ensure alignment with platform capabilities.Act as SME for AJO best practices, optimization opportunities, and testing strategies (A/B, holdouts, etc.).
Optimization & InnovationMonitor journey performance and identify areas for improvement using CJA and other analytics tools.Champion experimentation and personalization through dynamic decisioning and real‐time content.Stay up to date with Adobe product updates and MarTech trends to drive innovation and scalability.Qualifications5+ years of experience in MarTech, CRM, or digital marketing roles with a focus on journey orchestration.3+ years of hands‐on experience with Adobe Journey Optimizer (AJO).
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Postúlate en Kit Empleo: kitempleo.com.co/empleo/1b23o3

📌 Senior Adobe Journey Optimizer Martech Strategy (Bogotá)
🏢 Publicisgroupe
📍 Bogotá