Postúlate en Kit Empleo: kitempleo.com.co/empleo/1b26q7

About the job Qargo Coffee | Italy's Finest Coffee Pastries | The Future of Coffee About Qargo Coffee Qargo Coffee is a premium, design-driven coffee franchise built on two core pillars: delivering Italy's finest coffee and pastries, and redefining the future of coffee retail.
We are not building traditional coffee shops.
We are building high-performance, experience-driven environments centered on speed, quality, and exceptional customer experience.
As we scale across multiple states, our growth is powered by performance marketing, strong brand positioning, and highly systemized operations.
Position Overview We are seeking a Paid Media Marketing Analyst to lead, optimize, and scale our paid advertising efforts across multiple markets.
This role goes beyond campaign execution.
You will be responsible for translating ad spend into measurable business growth, connecting marketing performance to real store revenue, and building scalable systems that improve efficiency and ROI.
Key Responsibilities -Paid Media Management -Plan, launch, and manage campaigns across: -Meta Platforms (Facebook Instagram) -Google Ads (Search, Display, YouTube) -TikTok Ads (as applicable) -Manage and allocate budgets across multiple locations and campaigns Performance Optimization -Monitor and optimize key metrics, including: -Cost per Lead (CPL) -Cost per Acquisition (CPA) -Click-Through Rate (CTR) -Conversion Rate -Continuously improve performance through structured testing of: -Creative assets -Audience targeting -Offers -Landing pages Data Analytics -Analyze campaign performance and translate data into actionable insights -Track full-funnel performance: Ad → Lead → Store Visit → Purchase -Develop and maintain reporting dashboards for leadership, marketing,



and sales teams Lead Generation Sales Alignment -Optimize campaigns focused on franchise lead generation -Collaborate with the sales team to improve: -Lead quality -Conversion rates -Ensure alignment with CRM systems (e.g., Zoho CRM) Store-Level Marketing Support -Execute localized campaigns for: -New store openings -Underperforming locations -Promotions and events -Adjust targeting based on demographics, local behavior, and store performance data Attribution Tracking -Ensure proper implementation of: -Pixels -Conversion tracking -Event tracking I-mprove attribution models to better measure ROI Testing Scaling Systems -Build and execute structured testing frameworks (A/B testing, creative iteration) -Identify high-performing campaigns and scale them across markets Qualifications -3–6+ years of experience in paid media or performance marketing -Proven experience managing campaigns on: -Meta Ads -Google Ads -Strong analytical skills with the ability to interpret and act on data -Experience working with CRM systems (Zoho CRM or similar preferred) -Experience in multi-location or franchise marketing is a plus -Solid understanding of customer acquisition funnels and conversion optimization What We're Looking For -Data-driven decision-maker who prioritizes measurable results -Strong problem solver with the ability to identify inefficiencies quickly -Clear understanding of how marketing impacts revenue -Ability to manage multiple campaigns across different markets -Highly organized and detail-oriented -Proactive mindset — brings solutions, not just reports What This Role Is Not -A basic social media or "boost post" role -A content-only position -A passive reporting function -What This Role Is -A performance driver -A growth operator -A data-driven marketer focused on revenue impact What We Offer -Opportunity to help scale a national premium brand -Direct impact on company growth and revenue -High-ownership role with strong leadership visibility -Fast-paced, performance-driven environment

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1b26q7

📌 Paid Media Analyst (Bogotá)
🏢 Qargocoffee
📍 Bogotá