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Overview

The Commercial Director will be responsible for leading and managing all commercial activities within the In Vitro Diagnostics (IVD) business across all product lines of the organization.

This role involves driving sales performance, developing and executing strategies for sustainable market growth, and building strong, long-term relationships with key customers and stakeholders.

Responsibilities

Tareas principal

- Commercial & Relationship Management

Lead and strengthen relationships with KDMs, KOLs, and customer management structures.

Establish and maintain strategic partnerships with key accounts and large customers.

Negotiate public tenders and private lab agreements.

Lead periodic client presentations (Scanner) on KPIs, trends, and opportunities.

- Market Growth & Strategy

Develop and implement commercial strategies focused on Value Selling.

Identify unmet needs and provide cost-effective solutions.

Monitor competitor activities and define strategic responses.

Drive expansion and execution of projects in key accounts (Big Projects).

- Financial & Profitability Management

Ensure account and project profitability.

Prepare and present monthly forecasts with in-depth account reviews.

Exceed financial KPIs (budget, DSO, profitability per client).

Guarantee installed base productivity and timely portfolio collection.

- Operational & Project Execution

Ensure on-time implementation of projects with the Project Manager.

Coordinate with Application Specialists to guarantee efficient system installations.

Ensure compliance with agreements, service levels, and quality standards.

- Knowledge & Capability Development





Maintain deep knowledge of products, IVD market, and health economics impact.

Participate in Werfen Academy and continuous learning programs.

Align internal resources (PMs, specialists, technical support) for projects and problem-solving.

- Leadership & Culture

Lead the commercial team by fostering a high-performance, results-driven mindset.

Promote and embody Werfen’s values and Code of Ethics.

Inspire and develop the team while strengthening Werfen’s culture across markets.

Interlocutores Internos

- The Commercial Director will interact and collaborate closely with different areas across the organization, including:

- Project Managers and Marketing Leads – to align strategies, campaigns, and execution of projects.

- Commercial Technical Specialists & Technical Support Team – to ensure customer satisfaction and successful system implementation.

- IT Specialists – to support digital tools, reporting, and process optimization.

- HR Department – for talent development, training, and organizational alignment.

- Finance Manager – to track budget, profitability, forecasts, and ensure financial compliance.

- Tender Area – to lead and negotiate public and private bidding processes.

- General Manager – to ensure alignment with company strategy and business objectives.





Qualifications

Conocimientos y experiencia mínima requerida

- Título/estudios

Bachelor’s degree (BSc) or equivalent in Biomedical Science or related field.

- Años de experiencia
- Minimum of 5 years of experience in laboratory settings, institutional markets, or the In Vitro Diagnostics (IVD) industry.

- Proven track record in commercial or sales leadership roles is highly desirable.

- Conocimientos mínimos
- Solid working knowledge of laboratory equipment and diagnostic technologies.

- Strong understanding of market dynamics, customer needs, and value-based selling.

- Proficiency in Microsoft Office tools (Word, Excel, PowerPoint).

- Languages: English and/or additional language(s), depending on country and role requirements.

Habilidades y capacidades

- Strong leadership and people management skills.

- Excellent communication and negotiation abilities.

- Strategic thinking and problem-solving mindset.

- Customer-oriented, with ability to build and maintain long-term relationships.

- Analytical skills to interpret market data, financial KPIs, and forecasts.

Mobilidad requerida

Availability to travel domestically and internationally as required by business needs (approx.

30–40%).

Si estas interesado en aprender constantemente y te entusiasman los desafios, te animamos a que nos envies tu curriculum vitae o CV.

En Werfen valoramos y apreciamos la diversidad.

Estamos orgullosos de ser una empresa que ofrece igualdad de

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers

Postúlate en Kit Empleo: kitempleo.com.co/empleo/1b2kc4

📌 Commercial Manager (Bogotá)
🏢 Werfen
📍 Bogotá