Senior Analyst- Reporting - (OAM-583)

Senior Analyst- Reporting - (OAM-583)

03 nov
Bogotá D.C.

03 nov


Bogotá D.C.

Job Description

As our new Senior Analyst, you’ll lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts.  You’ll work on a variety of reporting systems and databases for the creation of recurring reports and dashboards


- Keeping a pulse on day-to-day performance data, including display media, site, search, email, and/or social campaigns

- Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting

- Expanding industry knowledge and relevant skillsets through internal training

- Carry out detailed digital marketing audits of client websites and campaigns to identify issues and make recommendations to maximize search engine visibility and qualified traffic

- Analyze organic and paid search traffic to inform digital marketing strategy, utilizing web analytics packages as well as a variety of tools

- Manage multiple categories based SEO/SEM programs to ensure maximum ROI for clients

- Have a strong awareness of search engine guidelines around digital marketing elements that influence organic performance and the ability to easily identify them and articulate their impact on performance

- Support all members of the digital marketing team in their day-to-day activities as the business requires

- Actively participate in relevant stages of the creation of projects, including requirements analysis/adherence, development, testing, and launch


- 2-3 years of experience in Digital Marketing

- Advance Excel level is a must- B2 or higher

- Knowledge with Google Analytics is a must 

- Digital Marketing degree or certification preferred but not required

- Ability to generate insight from data patterns, trends, optimization insight

These skills and qualifications are considered a big plus: 

- Data visualization skills, e.g. Tableau, Datorama or similar 3rd party solution

- Ad serving platforms (e.g. DART) and digital display campaign performance data

- Website analytics software (e.g. Adobe SiteCatalyst, Test & Target)

- Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough)

Additional Information

- Access to Prepaid Medical Plan provided by Prodigious 

- Employee engagement activities and events

- Days of Work from Home 

- Flexible Schedule

- Prodigious Academy

- Technical trainings, soft skills development, technical certifications, access to online libraries and e-learning platforms

- English language training by a professional language teacher 

- Find your path Program

- You will have a coach that will support and help you grow

- Level up Program

- Attend conferences, trainings and more (in COL or other countries)  

- Help others get better: conducting trainings and get rewarded for it

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