We are seeking a highly skilled, data-driven SEO & PPC Growth Manager to lead and execute both organic and paid search strategies across Google, Bing, Amazon, eBay, Walmart, and Meta (Facebook/Instagram). This hybrid role requires deep expertise in SEO best practices, AI-driven optimization, schema implementation, and marketplace product listing SEO—combined with advanced paid advertising management.
The idóneo candidate is strategic yet hands-on, able to navigate the compliance challenges of the adult category while driving visibility, qualified traffic, and profitable growth for multiple Shopify stores and marketplace listings.
Key Responsibilities:
- Organic Search Optimization: Develop and implement SEO strategies to increase rankings and visibility on Google and Bing.
- Conduct keyword research, competitive analysis, and SERP tracking to identify high-value opportunities.
- Optimize on-page and technical SEO elements including schema markup, robots.txt, sitemaps, meta tags, and structured data.
- Marketplace SEO & Product Listings: Optimize product titles, bullet points,
descriptions, backend fields, and keywords for Amazon, eBay, and Walmart.
- Leverage customer search behavior and marketplace insights for maximum product discoverability.
- Partner with creative teams on image SEO (alt text, naming) and enhanced content (A+).
- Paid Advertising (PPC): Plan, launch, and optimize PPC campaigns across Amazon, Walmart, Google, Bing, and Meta.
- Manage ad spend efficiently to maximize ROAS while ensuring compliance with adult advertising policies.
- Perform ongoing keyword targeting, audience segmentation, bid adjustments, and negative keyword management.
- Run A/B tests on creatives, placements, and ad-to-landing-page alignment to reduce drop-offs.
- AI & Automation: Utilize AI-powered tools for keyword clustering, content optimization, performance monitoring, and automated workflows.
- Recommend and implement AI-driven triggers to improve indexing, campaign scal
📌 SEO & PPC Growth Manager (Bogotá)
🏢 1840
📍 Bogotá