Plays a pivotal role in supporting the development and execution of the end‑to‑end brand strategy across key markets. As part of the commercial team, this role will closely work with stakeholders of key markets and regions, driving the successful launch and growth, and supporting the launch and other upcoming indications.
About The Role
The incumbent will collaborate closely with Medical Affairs, Value & Access, and Customer & Market Activation teams to drive consistent strategy development and execution. They will lead and develop a high‑performing sales and marketing team and build effective and enduring business relationships with key customers and stakeholders. As a TA head, the individual leads, manages, and develops the overall performance of the TA’s current and future product portfolio, delivering sales and profits within agreed budgets. Typically, they lead a small revenue country organization, covering both sales and marketing activities, with responsibility to drive performance and develop the operational strategy of one or more product portfolios.
Key Accountabilities (Region/Cluster/Country)
- Accountable for delivering the TA sales, market share, and profitability to meet or exceed budget targets.
- Defines, develops and oversees short‑ and long‑term strategic marketing (and sales) plans in line with regional and integral marketing strategy.
- Monitors market trends, sales and product performance, conducts regular reviews against plans and takes corrective action as required.
- Drives the growth of the TA by establishing growth plans for existing products, effectively managing their life cycle, successfully launching line extensions and new products, and establishing and managing effective strategic partnerships.
- Enhances sales force capabilities and continues to develop innovative commercial strategies to ensure success in an evolving healthcare environment.
- Partners with other TA heads and supports an agile, customer‑led digital and cus
📌 Immunology & Neuroscience TA Head (Colombia)
🏢 Novartis Colombia
📍 Colombia
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