Marketing Manager GTI

Working under Latin America Marketing Management direction, this role operates with minimal supervision, providing strategic leadership, cross‑functional influence, and autonomous execution of GTI marketing strategies, projects, and commercial tools at both local and regional levels.

The position plays a key role in advancing emerging therapies and requires the ability to translate scientific and clinical insights—particularly in cell therapy and advanced therapeutic applications—into actionable marketing strategies, commercial positioning, and market development initiatives.

Essential Duties & Responsibilities
- Supports the annual planning process and leads the development and execution of GTI mid & long‑term strategy via market assessments and marketing research, communications strategy, sales training, and launch planning.
- Translate customer needs, clinical insights, and market opportunities into GTI product introduction plans, marketing strategies, and tactical execution with high autonomy.
- Collect, analyze,



and monitor competitor intelligence; refine regional marketing and promotional strategies to strengthen GTI positioning.
- Provide leadership during product trials, evaluations, and introductions across LATAM, ensuring clinical and commercial alignment.
- Develop and support GTI materials including brochures, clinical value messaging, presentations, and technical marketing tools.
- Support Sales Representatives and Product Specialists in implementing marketing initiatives for innovative technologies, particularly cell therapy and apheresis‑based solutions.
- Communicate scientific guidelines, clinical workflows, and value propositions to both internal and external stakeholders.
- Monitor business indicators such as sales vs. forecast, product mix, adoption rates, pricing evolution, and competitor activity.
- Partner with the sales organization to support business opportunities with effective tools and strategic guidance.
- Overs

📌 Marketing Mgr (Bogotá)
🏢 Terumo Blood and Cell Technologies
📍 Bogotá