The GenAI Content Marketing Strategist is responsible for integrating Generative AI into all aspects of the organization’s digital content marketing activities, including both external (customer-facing) initiatives and internal (operational) processes.
Responsibilities
Lead the integration of Generative AI into digital marketing processes, driving efficiency and personalization. Responsible for the delivery of human and AI content solutions ranging from copywriting, content planning, creation, strategy, research & analytics processes. Design and implement AI-driven solutions to optimize performance and automate key marketing operations. Collaborate proactively with cross‑functional teams to ensure seamless AI technology integration into existing systems. Stay updated with the evolving AI landscape, implementing best approaches to marketing challenges. Provide ongoing training and support to teams on AI tools and strategies, fostering a culture of innovation. Establish and monitor KPIs to assess AI's impact on marketing activities, ensuring measurable value.
Take a leading role for the on‑going training, mentoring and expansion of regional TransPerfect Digital AI champions, as well as helping to ensure that external vendors talent pools maintain scalability and pace with the solutions.
Qualifications
RequirementsDigital Marketing Background: Demonstrated ability to build strategies and create impactful, data‑driven content that resonates with the target audience across all digital channels. Expertise in Generative AI: Deep understanding of Generative AI technologies and their practical applications across various digital processes. Proficiency in major Generative AI tools such as ChatGPT, Claude, Mistral, and Gemini is essential for driving innovation and efficiency. In addition, support the product development and adoption of TransPerfect’s own proprietary AI solutions. Creative Problem Solver: Ability to leverage human plus AI-driven insights to innovate and de