Overview

To coordinate the Marketing department at a strategic level (present and future), guaranteeing that the strategy defined is implemented with efficiency in order to obtain the planned results, or even better than expected. Besides strategy, also communication, events’ organization and the diversity & inclusion pillar are part of the responsibilities of this role in Colombia.

As a people’s manager, the Marketing Director needs to create an innovative and reliable environment within the team, maintaining priorities well-defined, the needed level of flexibility for the day-to‑day business issues and with a sound customer focus.

Responsibilities
- Definition of the marketing strategy, present and future, based on Werfen's general strategy and the local needs and objectives.
- To work close to the Business Unit Managers (BUM) participating in the definition and monitoring the implementation of the strategy of each of the business units (BU).
- To monitor and to guide regarding some tactics in order to guarantee a healthy margin for each BU, in line with (or above)



the budget.
- To participate, together with the BUMs and Sales team, in the pricing strategy and product positioning.
- Continuous analysis of the competitive environment and customer trends.
- To prepare and monitor the annual marketing budget, taking into account the company's needs and strategic objectives, for example, deciding which events we should participate, support or sponsor.
- To manage the Marketing team, ensuring the motivation, efficiency, commitment and professionalism of all the team members.
- To work closely with the sales team, helping them to achieve commercial goals, providing the appropriate tools and materials and following up on meetings with direct customers and distributors.
- To have a strong network and interaction with the worldwide strategic business units (SBUs) of Werfen, sharing with them the main goals, the trends and the needs of the Colombian market.
- As a member

📌 BUM Acute Care (Bogotá)
🏢 Werfenlife
📍 Bogotá