About Us

Leadgentic is a performance-focused digital marketing agency that builds scalable growth systems for businesses across multiple industries. We specialize in digital strategy, paid media (Google & Meta), SEO, automation, and CRO — helping our clients double or even 10X their revenue with data-driven campaigns.

Position Overview

We’re seeking an experienced Marketing Strategist to lead strategy development across client accounts. This role is the bridge between data and creative — turning insights into actionable campaigns that deliver real ROI. You will not just "manage" accounts; you will own the strategy, analyze performance metrics, uncover opportunities, and guide cross-department collaboration between media buyers, SEO team, and content specialists to ensure every campaign hits its target. When a campaign underperforms, you’ll diagnose, refine, and relaunch stronger.

Key Responsibilities
- Develop custom digital marketing strategies tailored to each client’s goals, integrating SEO, Google Ads, Meta Ads, and CRO into a cohesive growth engine.




- Collaborate with media buyers to ensure high-performing ad campaigns on Meta and Google that achieve target ROAS, utilizing tools like Motion App and Looker Studio for deep analysis.
- Partner with the SEO team to enhance visibility, keyword rankings, and site engagement using data from SEMrush and Ahrefs.
- Monitor funnel performance, landing pages, and lead quality to drive conversion optimization using heatmaps (Clarity) and analytics.
- Craft creative concepts and messaging frameworks for ad campaigns, working closely with video editors to produce high-converting OGC/UGC ads.
- Analyze campaign data daily and report actionable insights to internal teams and clients via Monday.com and live dashboards.
- Refine underperforming campaigns by identifying root causes (e.g., creative fatigue, offer alignment) and adjusting strategy immediately.

Qualifications & Requirements
- 5+ years in digital marketing strate

📌 Marketing Strategist (Colombia)
🏢 Leadgentic
📍 Colombia