Principal Engineer

See something that should exist? Build it.

See a better way? Do it.

At Terrific, every role directly impacts how we grow from product to revenue to customer experience. We’re building the next generation of social commerce through live shopping powered by real-time data and AI.

And we believe customer data should belong to the brands who earn it — not third-party platforms.

About Terrific

Terrific Live is a social commerce platform that helps retailers and eCommerce brands grow revenue through live, interactive, social-native shopping experiences on their own websites. Our platform connects audiences and shop presenters in real time — streaming to integral brands, retailers, and media groups across Latin America, Europe, and Israel — and turns live moments into measurable sales.

We’re hiring a Principal Engineer to set the technical direction of the platform, raise the engineering bar, and help us scale a 24/7, high-availability, AI‑powered product to the next order of magnitude.

The Role





The Principal Engineer is our most senior individual contributor - a force‑multiplier across the entire engineering organization. You’ll own architecture and technical strategy for Terrific’s platform end‑to‑end: real‑time live video commerce, AI/ML‑driven personalization, commerce integrations, data infrastructure, and everything in between.

You’ll stay deeply hands‑on — writing code, reviewing designs, and shipping critical systems — while also shaping how the team builds: standards, patterns, performance, and reliability. You’ll partner closely with the R&D; managers, Product manager, and Design on the hardest, highest‑leverage problems.

What You’ll Do

Technical Leadership
- Own the end‑to‑end architecture of the Terrific platform across backend, frontend, data, AI, and real‑time systems.
- Drive engineering standards - code quality, testing, observability, security, and operational excellence - and raise the bar across the team.
- Mentor engineers; g

📌 Principal Engineer (Bogotá)
🏢 Terrific
📍 Bogotá