Buying Lead (Colombia)

Buying Lead (Colombia)

01 ago
|
Dentsu
|
Colombia

01 ago

Dentsu

Colombia

Role Purpose: Directors are responsible for setting the strategic direction for assigned brands within the dentsu portfolio, overseeing a team of digital and programmatic team members who support the dentsu agency brands, including Carat, dentsuX, and iProspect. They possess in-depth knowledge of the programmatic and direct digital landscape and are proficient with multiple buying platforms. They have an entrepreneurial spirit and can work independently to deliver success for client campaigns and overall business objectives.
The idóneo candidate is a strategic leader who excels in team management, demonstrates a commitment to excellence and has programmatic, Paid Social and Search expertise. Directors are expected to stay current on changes within the ad tech landscape, and drive innovation with their passion for problem-solving using data, tech, and creativity. The Director is accountable for the operational efficiency and effectiveness of their team, for managing day-to-day relationships with US counterparts and for developing status as a trusted business partner.



They will take a proactive approach to campaign strategy and management, ensuring campaigns meet or exceed performance metrics and align with client goals.
Key Accountabilities:
- Oversee programmatic and digital direct strategy and lead development of tactical recommendations
- Provide leadership to account team and manage day-to-day activities or direct reports, fostering a culture of teamwork and collaboration, ensuring team operations align with client goals and strategic vision
- Drive growth of junior team members through regular 1:1 meetings and mentorship
- Experience with DSP, SSP, digital direct publishers, ad servers, and ad verification partners
- Adopt and enforce established team operational standards and best practices
- Set and manage timelines to ensure prioritization of team deliverables
- Guide and encourage cross-discipline trainings to ensure all team members are comfortable planning

📌 Buying Lead (Colombia)
🏢 Dentsu
📍 Colombia

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