LinkedIn Ads Specialist
Position Type: Full-Time, Remote
Working Hours: EST Time Zone
Location: Remote (Pakistan, LATAM, South Africa, Philippines Preferred)
About the Role
Pavago is hiring on behalf of one of its clients and is seeking a highly analytical and performance-driven LinkedIn Ads Specialist to manage and optimize LinkedIn advertising campaigns across a portfolio of 10–15 client accounts.
This role is idóneo for someone who thrives in fast-paced agency or multi-account environments and understands how to generate measurable B2B marketing results through LinkedIn’s advertising ecosystem. You will be responsible for campaign strategy, execution, optimization, reporting, and client communication while ensuring each campaign aligns with business objectives and performance KPIs.
The ideal candidate combines strong analytical thinking with hands-on campaign execution and continuously looks for ways to improve performance, lead quality, and return on ad spend.
Campaign Strategy & Execution
- Build, launch,
and manage LinkedIn Ads campaigns across multiple client accounts
- Develop audience targeting strategies based on ICPs, buyer personas, industries, and funnel stages
- Conduct market and competitor research to improve campaign positioning and messaging
- Create and test multiple campaign formats, creatives, and ad variations
- Optimize campaign structures to improve lead generation and overall performance
Performance Monitoring & Optimization
- Monitor daily campaign performance across all active client accounts
- Analyze campaign metrics including CPL, CTR, ROAS, conversion rates, and engagement trends
- Optimize bidding strategies, audience targeting, budgets, placements, and creatives
- Conduct A/B testing to continuously improve campaign effectiveness
- Identify trends, insights, and scaling opportunities through data analysis
Reporting & Analytics
- Prepare weekly and monthly client performance reports with clear insights and recommendations
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📌 LinkedIn Ads Specialist (Bogotá)
🏢 Pavago
📍 Bogotá