WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

The SEO Senior Director for Latin America will lead the development, commercialization, and regional scaling of WPP Media’s SEO products and services across LATAM. This role is responsible for shaping and scaling a future‑ready SEO value proposition across LATAM that helps clients improve organic visibility, search relevance, brand authority, and discoverability across traditional search, social platforms, commerce environments, and emerging AI‑driven search experiences.





The role will act as a senior commercial and strategic SEO leader, partnering directly with client teams, and clients to identify growth opportunities, build trust, and convert SEO capabilities into scalable business solutions. This position will also lead and support the evolution of the current SEO team, ensuring the right operating model, governance, and delivery standards are in place to support regional growth.

Key Responsibilities
- Lead the regional SEO strategy across LATAM, ensuring a clear value proposition, scalable service offering, and strong commercial growth agenda.
- Build, package, and evolve market‑relevant SEO products and services across areas such as AI Search/GEO readiness, technical SEO, content authority, local SEO, ecommerce SEO, search experience optimisation, and organic growth strategies, leading into revenue generation in line with financial goals established for SEO.
- Act as a senior

📌 SEO Director, LatAm (Bogotá)
🏢 WPP Media
📍 Bogotá