We're looking for a sharp, data‑driven Performance Marketer to join our in‑house team at The General Talent Co.

This is a part‑time, internal role focused primarily on Paid Search (Google Ads), while also supporting broader paid media efforts across Meta, LinkedIn, and emerging platforms.

Your mission: scale our candidate acquisition engine by running full‑funnel campaigns that convert top‑tier marketers into applicants.

Responsibilities
- Plan, manage, and optimize performance marketing campaigns with a strong focus on Google Ads (Paid Search), while supporting Meta and LinkedIn channels
- Own keyword strategy, bidding, and search intent optimization to drive high‑quality candidate acquisition
- Test and experiment with new platforms such as X (Twitter), Reddit, and TikTok to expand acquisition reach
- Own the full lifecycle of paid campaigns: targeting, creative briefing, testing, optimization, and reporting
- Work closely with our creative and content teams to develop and iterate on high‑performing ad assets
- Monitor KPIs like CPL, CPA,



and ROAS to guide strategic decisions
- Develop insights from campaign data and translate them into actionable improvements
- Stay up to date with platform changes, ad formats, algorithm shifts, and best practices
- Continuously A/B test headlines, creative, landing pages, and calls‑to‑action to improve conversion
- Build and manage performance dashboards to communicate metrics with the leadership team

Requirements
- 3–6 years of hands‑on experience running Google Ads (Paid Search) campaigns, with additional experience in Meta and/or LinkedIn.
- Strong understanding of keyword research, match types, bidding strategies, and search intent.
- Proven track record of optimizing campaigns across the funnel, improving conversion and lowering CPL.
- Strong analytical mindset and experience working with tools like Google Analytics, Looker Studio, or Mixpanel.
- Comfortable managing and scaling paid budgets across multiple platforms.
-

📌 Performance Marketer (Bogotá)
🏢 The Global Talent
📍 Bogotá