Senior CRM Specialist (Bogotá)

Senior CRM Specialist (Bogotá)

01 ago
|
Ten Group
|
Bogotá

01 ago

Ten Group

Bogotá

At Ten our goal is simple, to become the most trusted service business in the world.
We are already the integral market leader for lifestyle management and concierge services, providing services from a strong global office network with over one thousand employees.
We deliver our service through a combination of Ten’s proprietary, unique technology-enabled platform and the expertise of our highly trained lifestyle managers with increasing use of AI across the business. Ten is growing quickly and has ambitious plans to innovate and to keep inspiring and to continue to improve the lives of millions of members.
Will you help take us there?
We are looking for a Senior CRM Specialist to play a critical role in driving customer engagement, retention, and lifetime value through best-in-class CRM strategy and execution.
This role owns the end-to-end delivery of CRM campaigns and automations, with a strong focus on personalisation, optimisation, and commercial impact. You will act as a subject-matter expert, partnering closely with Marketing, Product, Data,



CS and Technology teams to ensure CRM activity aligns to business objectives and industry best practice.
Key Responsibilities
CRM Strategy & Planning
- Own the planning and delivery of CRM campaigns and automated journeys across email and other CRM channels.
- Translate business objectives into clear CRM strategies that drive engagement, conversion, and retention.
- Champion CRM best practice, ensuring communications are customer-first, compliant, and value-led.
- Provide strategic influence, collaborating with other teams to align email campaigns with overall marketing goals.
- Own the end-to-end strategy for email marketing, including planning, segmentation, automation, and optimisation.

Campaign & Automation Execution
- Design, build, and optimise multi-step CRM journeys (e.g. onboarding, activation, engagement, reactivation).
- Lead the development of personalised, dynamic content using behavioural, transactional, and p

📌 Senior CRM Specialist (Bogotá)
🏢 Ten Group
📍 Bogotá

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