About The Role

The CRM Manager for New Products will be the execution owner for Félix’s lifecycle growth beyond remittances, with a primary focus on Consumer Lending (Send Now Pay Later - SNPL), and additional ownership across Cuenta Félix (Wallet), Top-Ups, and Bill Payments.

While Félix’s core lifecycle team focuses on the remittance funnel, this role will build, launch, and optimize CRM programs that drive adoption, engagement, and retention across Félix’s expanding product portfolio. This is a builder role for someone who is highly technical, detail-oriented, and comfortable operating at the intersection of Product, Data, CRM execution, and experimentation.

You will partner closely with the Consumer Lending, Wallet, and New Bets product teams to design automated journeys, launch experiments, improve user segmentation, and measure true incremental impact. The role will directly support Félix’s multi-product OKRs and help convert remittance users into broader Félix users.

Responsibilities
- New Product Lifecycle Execution




- Own CRM execution for Consumer Lending and new products: Build and deploy automated journeys and ad-hoc campaigns in Customer.io for Consumer Lending (SNPL) while also supporting Cuenta Félix, Top-Ups, and Bill Payments.
- Drive SNPL adoption and repeat usage: Partner closely with the Consumer Lending team to design lifecycle journeys that drive awareness, eligibility discovery, first loan adoption, repeat usage and long-term engagement.
- Build cross-product adoption journeys: Create CRM programs that help convert remittance users into broader Félix users by introducing the right product at the right moment, whether SNPL, Wallet, Top-Ups, or Bill Payments.
- Develop high-quality segmentation: Partner with the Data team to build audience segments that identify eligible users, high-propensity users, repeat-use opportunities, and cross-sell moments across Félix’s expanding product portfolio.
- Manage execution and documentation: Maintain clea

📌 CRM Manager (Bogotá)
🏢 Félix
📍 Bogotá