Role Summary and Impact

As part of the General Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high‑impact solutions in a collaborative, multicultural environment. We are looking for a Senior Executive Digital IO who will:
- Campaign Execution: Lead the setup, execution, and documentation of direct IO media campaigns across various partners, particularly any high‑value or complex campaigns. Ensure all aspects of the campaign are delivered according to terms outlined in the client‑approved media plan and IOs.
- Campaign Optimization and Reporting: Collaborate with Managers and Associates to monitor campaign performance metrics, including impressions, clicks, spend, and any campaign‑specific KPIs. Analyze campaign performance, reporting, and utilize data‑driven insights to guide optimization recommendations to enhance campaign effectiveness and achieve client goals.
- Budget Oversight: Manage campaign budgets to ensure optimal performance and efficient spend.



Monitor and QA monthly budget reconciliation completed by Associates and assist where necessary.
- Team Leadership: Mentor and provide guidance to Associates and team members involved in Digital IO campaigns. Foster a collaborative environment and support professional development within the team.
- Process Improvement: Identify and implement process improvements to enhance the efficiency and effectiveness of Digital IO campaign management.

Skills and Experience
- Have a bachelor’s degree.
- Your level of English is advanced (B2‑C2) (indispensable for the position).
- 1+ years of experience implementing campaigns on digital platforms such as DV360, The Trade Desk, or Campaign Manager 360.
- Previous experience with billing platforms such as Prisma, Coupa, Advertmind, MMS, Adspendor, or others.
- Client‑facing experience is a must.

Life at WPP Media & Benefits

Our benefits include competitive medical, group retirement plans, vision, and dental insur

📌 Digital IO Senior Executive, GOC (Barranquilla)
🏢 Wppmedia
📍 Barranquilla