Paid Search Manager (Colombia)

Paid Search Manager (Colombia)

01 ago
|
Black Propeller
|
Colombia

01 ago

Black Propeller

Colombia

Black Propeller is a dynamic and innovative digital media agency committed to delivering exceptional results for our SMB and Enterprise clients. We leverage data-driven strategies, cutting-edge technologies, and a client-centric approach to drive business growth. As a leader in the digital landscape, we are seeking a strategic Account Manager who combines paid search expertise with exceptional client relationship management.

Position Summary

The Manager - Search Strategy is a strategic advisor and growth partner for assigned clients, responsible for designing multi-channel growth strategies with a primary focus on paid search. This role leverages our General Resource Team (GRT) for execution, our technology stack (Prism, Monday.com, Adroom) for insights, and cross-functional expertise to deliver business-driving recommendations.

Key Responsibilities
- Serve as primary lead for assigned client portfolio (5-8 accounts)
- Translate client business objectives into comprehensive growth strategies across search and complementary channels
- Understand client business models, challenges,



competitive landscape, and market dynamics
- Proactively identify growth opportunities through strategic analysis
- Lead monthly strategy calls and quarterly business reviews focused on business outcomes
- Position yourself as a trusted business advisor and an indispensable growth partner
- Identify opportunities to expand services and deepen client relationships

Strategy Development & Cross-Channel Thinking
- Design paid search strategies that integrate with the broader marketing funnel
- Think in terms of customer journey and business outcomes (CAC, LTV, revenue), not just campaign metrics
- Understand how search interacts with social, SEO, creative, and other channels
- Provide strategic recommendations on channel allocation and budget optimization
- Leverage competitive intelligence and market trends to inform strategy
- Be comfortable discussing and advising on channels beyond searc

📌 Paid Search Manager (Colombia)
🏢 Black Propeller
📍 Colombia

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