About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Core Values
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The National Broadcast Buying Senior Associate drives the tactical development, negotiation, and execution of national ATL (TV, Radio,



OOH) media campaigns. By transforming client briefs into highly optimized, data-driven media flows using tools like Ibope, Tom Micro, and Fígaro, this role directly maximizes client investment efficiency, delivers top campaign performance (reach, frequency, and daypart mix), and ensures flawless operational delivery—safeguarding budgets and maximizing ROI.

Skills and Experience
- Education & Agency Experience: Bachelor’s degree in Advertising, Business, Marketing, or related fields, with 2+ years of proven experience in planning and buying departments within media agencies.
- ATL & Digital Media Expertise: Strong expertise in tactical media planning and buying for ATL channels (TV, Radio, OOH) with a clear understanding of digital campaign integration to deliver client KPIs.
- Advanced Tool Mastery: High proficiency in Microsoft Excel and core industry planning/buying systems such as Fígaro, T

📌 National Broadcast Buying Senior Associate (Bogotá)
🏢 Wppmedia
📍 Bogotá