Role Overview

We are looking for a strategic, commercially driven, and well-connected leader to join us as Head of Market Development for LAC. This role will be instrumental in identifying, shaping, and accelerating growth opportunities across the region.

As the voice of the market, you will ensure Ten remains relevant, competitive, and differentiated within LAC’s rapidly evolving lifestyle landscape. You will bring deep insight into consumer behavior, emerging trends, competitive dynamics, and partnership opportunities—translating these into clear strategies that strengthen our proposition and deliver value to both members and clients.

As a senior member of the Lifestyle Proposition leadership team, you will collaborate closely with regional and general stakeholders to define growth priorities, unlock new markets, and build a high-impact ecosystem of partners. This role blends strategic vision with commercial execution, ensuring investment in the right categories, brands, and opportunities to support sustainable growth.

You will champion innovation,



foster cross-functional collaboration, and challenge conventional thinking—while staying focused on measurable commercial outcomes.

Key Responsibilities

Strategic Market Leadership
- Own and drive the Market Development strategy for LAC, strengthening Ten’s market position and local relevance
- Translate market insights into actionable growth strategies
- Identify emerging opportunities across lifestyle, dining, entertainment, retail, travel, and premium services
- Define priority markets, categories, and strategic partnerships
- Anticipate market shifts and competitive threats, developing proactive strategies

Growth & Proposition Development
- Act as the regional voice of the customer, ensuring alignment with local behaviors and preferences
- Identify gaps and enhance the proposition with new experiences, partnerships, and benefits
- Partner with global and regional teams to shape product and benefit roadmaps
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📌 Head of Market Development | LAC (Bogotá)
🏢 Ten Group
📍 Bogotá