Role Summary and Impact

The Media Planning Senior Associate is strategically responsible for analyzing and efficiently managing media budgets to ensure the achievement of campaign objectives. This crucial role involves identifying the most suitable touchpoints and media channels to positively impact the audience, developing comprehensive plans, and coordinating their execution. The primary impact of this position lies in ensuring resource optimization, driving high-impact campaigns that generate brand value, keeping media plans updated with the latest trends, and providing standardized, objective reports that foster continuous learning and the success of marketing initiatives.

Skills and Experience
- Minimum of 2 years in marketing and media planning, proficient in Excel and the Microsoft Office Suite.
- Skilled in digital and traditional media measurement tools (e.g., Admetrics, Comscore, Kantar Ibope, Instar) and media planning platforms (e.g., Business Manager, Google Ads).
- Strong analytical capabilities for assessing market landscapes, planning costs, defining scope,



and adapting to new media trends.
- Proven ability in media negotiation, developing presentations, client communication, detailed reporting, and coordinating campaign assets.

Benefits and Working Conditions

Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

The role is part of a hybrid approach, with teams in the office around four days a week. Accommodations or flexibility can be discussed during the interview process.

Equal Opportunity Statement

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

📌 Media Planning Senior Associate (Bogotá)
🏢 Wppmedia
📍 Bogotá