Role Summary and Impact

The Digital Strategy Planning & Execution Senior Manager is pivotal in the end-to-end development, meticulous implementation, and continuous optimization of digital advertising strategies. This role is responsible for crafting comprehensive media plans, ensuring flawless execution across various digital platforms, and driving superior performance through data‑driven insights and ongoing optimizations. Leveraging expertise in tools such as Google Ads, GA4, Facebook Business Manager, and Looker Studio, the incumbent will meticulously track key metrics, generate insightful reports, and provide strategic recommendations to meet and exceed client advertising objectives. This position directly impacts campaign success, client satisfaction, and the overall digital growth of brands by ensuring effective budget allocation, maximizing ROI, and fostering strong client relationships through transparent communication and strategic guidance.

Skills and Experience
- Bachelor’s degree in Marketing, Business Administration, Advertising, or a related field.




- Minimum 2 years of proven experience in digital advertising platforms, encompassing strategy development, media planning, implementation, optimization, and reporting.
- Demonstrated expertise inGoogle Ads, GA4, Facebook Business Manager, Looker Studio, Excel, and PowerPoint.
- Strong analytical skills with a focus on KPI achievement, data interpretation, and providing actionable insights.
- Excellent client communication and presentation abilities.
- Intermediate level of English proficiency.

Soft Skills
- Assertive communication to translate technical concepts into business language.

Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the integral WPP Media & WPP networks to pursue their passions, grow their n

📌 Digital Strategy, Planning (Bogotá)
🏢 Wppmedia
📍 Bogotá