BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.
Under the direction of the Head of Commercial Business this individual is responsible to maximize the performance of BeOne’s products in Region North (Colombia, Peru, Ecuador and CENCA). The Associate Marketing Director develops and implements the defined go-to-market strategy and is responsible for achieving defined commercial targets being supported by defined resources and investment budgets.
Essential Functions
- Build an image/brand vision and awareness for BeOne and its products in the hemato-oncology and solid tumor markets in alignment with overall business strategy.
- Strategic planning and tactical execution for the brand/portfolio, including driving the launch and setting the strategic direction of a new asset.
- Implement local marketing strategies for upcoming launches in the haemato-oncology and solid tumor markets.
- Provide country input into overall Integral Initiatives.
- Contribute to cross-functional creation of regional brand plan and local and regional tactics in alignment with international brand plan, including digital tactics.
- Lead development and implementation of omnichannel strategic and tactical plan, partnering with brand managers and cross‑functional teams.
- Identify agencies/vendors/technology/tools that can benefit the execution of tactics.
- Develop and create customer‑centric promotional tools/materials for field‑force and general business use.
- Develop aligned messaging and foster relationships with key influencers, opinion leaders and medical societ
📌 Associate Director, Marketing, Region North (Colombia)
🏢 BeOne Medicines
📍 Colombia
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