About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data, and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Commerce Data Analyst Job Description

We are seeking a Commerce Data Analyst to support our growing Commerce practice across a portfolio. This role will be responsible for gathering, analyzing, and synthesizing commerce, retail, category, and shopper data to uncover actionable insights that drive client growth.

The idóneo candidate combines strong analytical capabilities with intellectual curiosity and business acumen. They are comfortable working with large datasets, identifying trends and opportunities, and translating findings into clear recommendations for both internal teams and client stakeholders.





This role will support new business initiatives and existing client engagements, partnering closely with our Commerce Strategy and Activation teams.

Data Analysis & Insights
- Analyze commerce, category, retailer, and shopper data to identify growth opportunities, competitive threats, and emerging trends.
- Develop actionable insights that help solve client business challenges and inform commerce strategies.
- Translate complex datasets into clear, concise narratives and recommendations for internal and external stakeholders.
- Conduct category, brand, retailer, and competitive analyses across multiple verticals.

Reporting & Intelligence
- Pull, organize, and maintain data from a variety of syndicated and commerce intelligence platforms.
- Build recurring and ad‑hoc reports to support client business reviews, strategic planning, and executive presentations.
- Ensure accuracy, consistency, and qua

📌 Data Management and BI Manager, GOC (Bogotá)
🏢 WPP Media
📍 Bogotá