Responsibilities
- Launch, monitor and quality assurance of campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
- Set up tracking and attribution according to internal guidelines — including AI-assisted tagging validation and anomaly detection.
- Use AI tools daily to accelerate campaign work: generating ad copy variants, summarizing performance data, building audience hypotheses, and drafting creative briefs.
- Conduct keyword and audience research using both native platform tools and AI-powered research assistants (e.g. Claude, Perplexity, ChatGPT, custom GPTs).
- Support in A/B tests and make regular optimizations — using AI to generate hypotheses, interpret results, and suggest next steps.
- Build and maintain recurring performance reports, leveraging AI to surface insights and write narrative summaries.
- Use automation tools (e.g. n8n, Make, Zapier) to reduce repetitive manual work and create scalable workflows around campaign management.
- Work closely with the Growth Team and support teams — using AI to speed up collaboration,



from briefing creative to aligning on copy.

Requirements
- 2+ year of experience managing campaigns on Google Ads, Meta Ads and/or LinkedIn Ads (other platforms are a plus, but not required).
- Knows how to navigate ad platforms, create audiences, choose formats, and optimize campaigns.
- Confident working with data and tracking the main Paid Media KPIs (spreadsheets, Looker Studio, Power BI, platform native reporting tools or similar).
- Active, daily user of AI tools — you use ChatGPT, Claude, Gemini, Perplexity or similar tools as part of your real workflow, not just occasionally.
- Can write effective prompts: you know how to give AI models context, constraints and examples to get useful outputs on the first or second try.
- Has experience using AI to produce or improve ad copy, creative briefs, keyword lists, or performance summaries.
- Organized, precise and able to handle multiple campaigns in parallel.
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📌 Paid Media Associate (Bogotá)
🏢 Jobtailor
📍 Bogotá