Role Overview
We are looking for a strategic, commercially driven, and well‑connected leader to join us as Head of Market Development for LAC. This role will be instrumental in identifying, shaping, and accelerating growth opportunities across the region. As the voice of the market, you will ensure Ten remains relevant, competitive, and differentiated within LAC’s evolving lifestyle landscape, translating insights into clear strategies that strengthen our proposition and deliver value to members and clients.
Key Responsibilities
Strategic Market Leadership
- Own and drive the Market Development strategy for LAC, strengthening Ten’s market position and local relevance.
- Translate market insights into actionable growth strategies.
- Identify emerging opportunities across lifestyle, dining, entertainment, retail, travel, and premium services.
- Define priority markets, categories, and strategic partnerships.
- Anticipate market shifts and competitive threats, developing proactive strategies.

Growth & Proposition Development
- Act as the regional voice of the customer,



ensuring alignment with local behaviors and preferences.
- Identify gaps and enhance the proposition with new experiences, partnerships, and benefits.
- Partner with general and regional teams to shape product and benefit roadmaps.
- Build compelling business cases for new initiatives and investments.
- Lead strategic launches, expansions, and growth initiatives across LAC.

Strategic Partnerships & Ecosystem Development
- Build and nurture relationships with leading brands, hospitality groups, luxury and mass affluent providers, and key industry players.
- Develop a strong regional ecosystem of partners and influencers.
- Lead high‑impact partnership discussions that strengthen market positioning.
- Collaborate with Partnerships teams to translate strategy into execution.
- Unlock mutually beneficial partnerships that drive both member value and revenue.

Commercial Opportunity Development
- Identify op

📌 Head of Market Development | LAC (Bogotá)
🏢 Ten Lifestyle Group
📍 Bogotá