Cold Email Outreach Specialist / Outbound Lead Generation Representative
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
Location: Remote (LATAM, South Africa, Philippines, Pakistan Preferred)
About the Role
We’re hiring a highly proactive and performance-driven Cold Email Outreach Specialist to generate qualified pipeline through strategic outbound email campaigns.
This role is responsible for the full outbound email workflow — from prospect research and list building to campaign launch, deliverability management, optimization, and lead qualification. You’ll play a key role in helping sales teams generate consistent outbound opportunities through data-driven outreach and personalized messaging.
This is not a passive list-sending role. We’re looking for someone who understands cold email deeply, knows how to maintain inbox health and deliverability, and can continuously optimize campaigns to improve reply rates and conversions.
The adecuado candidate is analytical, organized, technically capable,
and comfortable balancing creativity with measurable performance outcomes.
What You’ll Own
Prospect Research & List Building
- Build highly targeted prospect lists using Apollo, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, and similar tools
- Segment prospects by ICP, industry, role, company size, and geography
- Validate and clean lead data using tools like NeverBounce, ZeroBounce, or Clearout
- Maintain organized prospect databases and outreach tracking systems
Cold Email Campaign Execution
- Write compelling cold email copy, subject lines, and CTAs tailored to target audiences
- Build and launch multi-step outbound campaigns across 4–8 touchpoints
- Personalize messaging using prospect, company, and industry insights
- Monitor campaigns daily and optimize based on engagement and performance metrics
Deliverability & Inbox Health
- Manage domain warmup and inbox reputation using Instantly, Lemlist, Mailwarm, Smartlead, or similar plat
📌 Outbound Lead Generation Specialist (Bogotá)
🏢 Pavago
📍 Bogotá