About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary And Impact

As a Director of Strategy, you will play a critical role in establishing us as our Client’s strategic marketing partner. You will accomplish this by elevating and inspiring the quality of our strategic output and helping the Client to deliver deeper consumer/customer connections. You will also ensure value creation to communications/media plans and drive business results and growth.

Key Resonsibilities




- Work in partnership with all senior leads on the Client business to develop communications solutions that deliver Client business goals.
- Responsible for the strategic foundation for all Client plans. Understand and execute strategic contributions throughout the agency process from insights to strategy, strategy briefing to planning, plans to activations, activations to measurement, measurement to performance assessments, and assessments to action plans.
- Mine insights to develop target definition, consumer journey, brand purpose work.
- Build on the Consumer Journey to craft strategically sound content strategies and related measurement plans.
- Establish solid, credible relationships with key Client and MediaCom stakeholders.
- Using personal experience as well as general best practices, cases and learning, define a strategic standard for success/excellence for Client business.
- Align with Clie

📌 Channel and Tactical Planning Director, GOC (Bogotá)
🏢 WPP Media
📍 Bogotá