About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Core Values
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The Media Planning Senior Associate is a key digital profile with a tactical and analytical approach, responsible for the implementation, optimization,



and monitoring of digital strategies across the entire funnel, from awareness to conversion and retention, managing campaigns on platforms such as Google, Meta, programmatic, video, display, and other emerging channels. This role directly impacts the business by interpreting data from tools like GA4 and dashboards to translate them into concrete actions, supporting basic SEO and organic visibility initiatives, and collaborating effectively with Mazda's internal teams, questioning results and prioritizing efforts. Their ability to ensure solid and consistent execution under the senior team's direction is fundamental for maintaining operational continuity and maximizing the performance of digital investments, ensuring that each channel efficiently contributes to overall performance.

Skills and Experience
- 2+ years of experience in implementing, optimizing, and monitoring full-funnel digital strategies (awareness to rete

📌 Media Planning Senior Associate (Bogotá)
🏢 Wppmedia
📍 Bogotá