Lead Digital Media Planner/Buyer - Remote, Latin America

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting‑edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.

We are looking for someone with a strong media and advertising foundation; well‑versed in Google Campaign Manager, Meta Ads Manager, LinkedIn Ads, planning, presenting, executing, and optimizing all media strategies.

Media Planning & Strategy
- Develop comprehensive media plans aligned with client goals and target audiences.




- Conduct in‑depth research and analysis to identify optimal media channels and strategies.
- Determine budget allocation across channels based on performance and objectives.
- Stay abreast of emerging digital media trends, technologies, and AI integrations.
- Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process.

Campaign Execution & Management
- Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display).
- Manage relationships with external vendors responsible for day‑to‑day campaign management.
- Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
- Analyze campaign performance data to identify areas for optimization and improvement. Generate regular reports on campaign performance and insights.

Budget Management

📌 Lead Digital Media Planner/Buyer (Colombia)
🏢 Bluelight
📍 Colombia